By Lisa Johnston
New products on display at the American International Toy Fair, held in N
Specialty Electronics Nationwide (SEN), the custom-install unit of Nationwide Marketing Group, has created the post of membership director to help manage the 500-dealer division.
Assuming the new role is Barrie McCorkle, a 20-year veteran of the A/V industry, who will report directly to SEN executive director Jeannette Howe.
“We have brought in Barrie to help existing and new dealer members maximize SEN buying group programs,” Howe said. “We are in financially challenging times and custom-installing dealers need every penny of profitability to reach the bottom line.”
McCorkle is the current chair for CEDIA’s ROI (Registered Outreach Instructor) Action Team and was formerly co-owner and VP/general manager of Design Audio/Video in Colorado.
“I am thrilled to be a part of Specialty Electronics Nationwide,” McCorkle said. “SEN is an incredibly strong company that strives to give their membership absolutely every advantage possible. Buying groups are part of the lifeline keeping this industry strong and Nationwide is at the top of those groups.”
SEN currently supports 500 member dealers across the country in the custom installation sector. Its Nationwide parent is an $11 billion buying and marketing organization for independent appliance, electronics, furniture, flooring and rent-to-own retailers.
To find out more about SEN and the upcoming Primetime! convention and buying show, contact McCorkle at (970) 984-0545 or firstname.lastname@example.org.
This TWICE webinar, hosted by senior editor Alan Wolf, will take a look at what may be the hottest CE products at retail that will be sold during the all-important fourth quarter. Top technologies, market strategies and industry trends will be discussed with industry analysts and executives.