SED Launches Lehrhoff Small Appliance Division
By Alan Wolf On Oct 17 2011 - 3:01am
LAWRENCEVILLE, GA. —
SED International Holdings
has formally launched SED Lehrhoff, the IT/CE
distributor’s new small appliance unit.
Lehrhoff is a 93-year-old business that had been
a division of bankrupt distributor ArchBrook Laguna.
SED acquired it for $5 million in the company’s August
The purchase included Lehrhoff’s inventory, intellectual
property including customer and vendor records,
and a lease option to a New Jersey distribution center.
SED said the acquisition significantly expands its
small appliance business and adds housewares and
personal care products to its mix, while the distribution
center that will reduce shipping costs and delivery
times for current and potential customers in the
Northeast and Mid-Atlantic.
The Lehrhoff business has historically generated
annual revenues of more than $40 million and margins
that are more than twice those of SED’s, the
company noted. The distributor said it has retained
key Lehrhoff personnel to help restore the operation
to historical run rates and bolster SED’s long-term
“The launch of the SED Lehrhoff … is in line with
our strategic initiatives to improve our product mix
and margins over time,” said SED president/CEO
Lehrhoff distributed small appliances, housewares
and personal care products from more than 50 leading
manufacturers to major national, regional and ecommerce
accounts throughout the U.S. SED said
it will continue many of those relationships and has
signed new contracts with manufacturers including
Bissell, Black & Decker, Brother, DeLonghi, Hamilton
Beach, Hoover and Philips.