New York — The Anti-Defamation League’s National Consumer Technology Industry divisio
Nearly 40 percent of consumers report having satellite radio capability in their cars, up from 26 percent last year, according to J.D. Power and Associates.
In addition, 94 percent of owners say their satellite radio is factory or dealer installed vs. 92 percent in 2006.
In a new study, J.D. Power also ranked 28 different car multimedia systems, including navigation and satellite radio units as well as standard CD and cassette players. Hyundai Autonet ranked the highest in single CD players, showing the lowest rate of consumer problems of only 3.8 percent, followed by Alpine showing only 3.9 percent of customers having problems. Clarion trailed Alpine, with 4.1 percent.
The study found Panasonic ranked the highest in AM/FM/MultiCD changer/satellite radio products, followed by Pioneer and then Delphi.
The study also determined that as more technologies and features are added to the system, the number of owner-reported problems increases.
However, while consumers with complex systems reported more problems, they also reported higher overall satisfaction levels.
This TWICE webinar, hosted by senior editor Alan Wolf, will take a look at what may be the hottest CE products at retail that will be sold during the all-important fourth quarter. Top technologies, market strategies and industry trends will be discussed with industry analysts and executives.