By Lisa Johnston
New products on display at the American International Toy Fair, held in N
RadioShack is rolling out a new e-commerce initiative that provides free shipping for orders from its Web site to a customer's local brick-and-mortar RadioShack location. Following the pilot launch of the Ship-to-Store program at 1,300 locations in November, the retailer expects to make the service available in all of its locations nationwide at some point early this year.
"We know the hassle and worry associated with shipping high-end electronics and accessories when there is no one at home. Now our customers can order online and enjoy free shipping to a RadioShack location of their choice," said Cara Kinzey, RadioShack's information technology senior VP.
The Ship-to-Store service is only available for certain products. The company noted on its site that some larger items like home entertainment systems and large flat-panel TVs won't be eligible because "many customers may not have the equipment necessary to transport larger items to their homes." All eligible products will be denoted on the site with the Ship-to-Store logo.
According to the retailer, the free delivery option should mean that the customer's order will arrive at the designated store within three to eight business days. The site also states that consumers can pay to expedite the process by using any of the other methods listed for the specific product.
Once the product arrives at a store, the company guarantees it will be kept at the store for up to 14 days after the initial e-mail signaling that the order is ready for pick up is sent. If the order remains unclaimed beyond that point, the store will return the items to the warehouse and the consumer will receive credit for the item within 10-15 business days.
Consumers can find their nearest RadioShack store on the Web site's store locator. Ship-to-Store locations will be identified with a red icon to the right of the store's address.
This TWICE webinar, hosted by senior editor Alan Wolf, will take a look at what may be the hottest CE products at retail that will be sold during the all-important fourth quarter. Top technologies, market strategies and industry trends will be discussed with industry analysts and executives.