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Although sales and profit dropped in the fourth quarter, U.S. share of market increased for the Duracell batteries segment at Gillette.
Gillette reported that Duracell segment sales decreased 9 percent, to $827 million in the fourth quarter ended Dec. 31, compared with the year-ago period, while profit for the three months declined 48 percent, to $83 million, compared with the fourth quarter in 2000.
However, Gillette said its Duracell segment increased total U.S. market share, driven by gains from the recently relaunched CopperTop brand, and that December represented the seventh consecutive month of Duracell alkaline unit and value share increases, reversing 21 straight months of declines.
For the 12 months, Duracell segment sales fell 8 percent, to $2.36 billion, compared with last year, while profit dropped 52 percent, to $217 million, compared with the previous 12 months.
This TWICE webinar, hosted by senior editor Alan Wolf, will take a look at what may be the hottest CE products at retail that will be sold during the all-important fourth quarter. Top technologies, market strategies and industry trends will be discussed with industry analysts and executives.