San Antonio — The Progressive Retailers Organization was at the Westin La Cantera Hill Coun
PRO Group announced at CEDIA Expo that the majority of its members will partner with iBiquity Digital and the HD Digital Radio Alliance to market and sell higher-end HD-Radio products beginning in the fourth quarter.
The partnership includes market-specific radio ads that begin airing Oct. 1 featuring each group member individually. All PRO dealers included in the roll out will highlight HD-Radio-equipped models in their stores and will provide demonstrations of the products' capabilities.
"HD-Radio technology is a must-have feature for any state-of-the-art audio system," said PRO Group executive director and COO David Workman. "We are enthusiastic about offering consumers a variety of HD-Radio products."