NPD: Android Smartphone OS Leads The Way
By TWICE Staff On Oct 3 2011 - 3:01am
PORT WASHINGTON, N.Y. —
turned out much better than the first half of 2011, when
retail notebook sales in the U.S. declined more than 12
percent over the prior year.
Android is the preferred operating system among current
smartphone owners, and those who intend to buy a
new smartphone in the next six months.
According to Connected Intelligence, a service from
The NPD Group that analyzes the confluence of connected
devices, access and content, Android not only
generates more interest than any other OS (63 percent),
but it is also the platform consumers were “most interested
in” (36 percent).
“The Android juggernaut continues, and that’s not
great news for some of their OS competitors,” said
Linda Barrabee, research director for Connected Intelligence.
“For example, one-third of BlackBerry smartphone
owners are most interested in Android for their
next smartphone purchase. That said, Android is also experiencing continued competition from Apple’s popular
iPhone, as well as some nascent competition from
Windows Phone 7.”
According to Connected Intelligence’s “Android: Variation
and Value-Add” report, Android market momentum
is unquestionable — comprising at least half of all smartphone
purchases for the past three quarters; however,
Android’s continued market dominance is in no way guaranteed.
In fact, 44 percent of smartphone owners, and
those who intend to buy one, are considering purchasing
a Windows Phone 7 device.
Even so, there are a number of hurdles. For example,
45 percent of consumers are still not aware of Windows
Phone 7. Furthermore, among the 50 percent of consumers
who plan to purchase a smartphone in the next six
months, but who are not interested in Windows Phone 7,
the most popular reason given also centered on lack of
awareness (i.e., 46 percent felt they “don’t know enough
about it”). The second most offered reason was OS ecosystem lock-in (i.e., 21 percent said they have “too much
time or money invested in another smartphone OS”).
“Windows Phone 7 has a way to go before consumers
really understand what it is,” Barrabee said. “But with
the right marketing mojo, apps portfolio and feature-rich
hardware, Microsoft could certainly improve its standing
and chip away at Android’s dominant market position.”
For more information: www.connected-intelligence.com