By Lisa Johnston
New products on display at the American International Toy Fair, held in N
Shipments of major appliances had their best showing in years in November, as retailers ramped up for anticipated volume gains over Black Friday weekend (see p. 62).
According to the Association for Home Appliance Manufacturers (AHAM), wholesale sales rose 5.6 percent year over year to 4.4 million units, led by strong surges in home laundry (up 31.6 percent) and dehumidifiers (up 246.5 percent).
Within the former, washer shipments soared nearly 30 percent, to about 731,000 units, and were outpaced by wholesale sales of dryers, which rocketed nearly 34 percent to some 646,000 units.
Refrigerators also had a strong showing, with unit shipments up nearly 19 percent, while the kitchen cleanup category grew 11.5 percent on strength in disposers (up 19 percent) and dishwashers (ahead 6 percent).
Not every category made it into the plus column in November. Cooking fell 16 percent on weakness in microwave oven shipments (down 26 percent) and surface cooking units (off 19 percent), although electric ranges rose 1.5 percent and gas-fueled models increased 4 percent.
Similarly, the surge in dehumidifier shipments could not offset returns of some 22,000 room air conditioner units, resulting in a 20 percent decline in total home comfort shipments.
Nonetheless, key categories outperformed the industry totals. The so-called AHAM 6, an amalgam of washers, dryers, dishwashers, refrigerators, freezers, ranges and ovens, showed a 16.3 percent gain in November, with nearly 3.2 million units shipped.
Despite the strong showing, total 2009 shipments are down 14 percent year to date, and it is unclear whether the Black Friday effect will continue through December and beyond — at least until $300 million in state-administered federal rebates can further stimulate sales (see story, above).
Industry Shipments of Major Appliances*
(In Thousands of Units)
|Product||2009 NOV.||2008 NOV.||% Chg.||2009 11 mos.||2008 11 mos.||% Chg.|
|*Domestic shipments only. Includes U.S. produced and imported products.
**AHAM 6 includes: Washers, Dryers, Dishwashers, Refrigerators, Freezers, and Free-Standing and Built-In Ranges.
|All Major Appliances||4,404.0||4,170.9||5.6||54,720.1||63,611.7||(14.0)|
|Electric Cooking - Total||379.4||387.6||(2.1)||3,945.0||4,704.6||(16.1)|
|Surface Cooking Units||26.8||33.1||(18.9)||306.3||401.2||(23.7)|
|Gas Cooking - Total||223.2||218.9||2.0||2,336.8||2,600.8||(10.2)|
|Surface Cooking Units||22.9||25.5||(10.5)||263.4||360.2||(26.9)|
|Home Laundry - Total||1,376.8||1,046.0||31.6||13,096.1||14,016.7||(6.6)|
|Kitchen CleanUp - Total||866.0||776.4||11.5||9,742.1||10,689.9||(8.9)|
|Dishwashers - Total||446.0||421.0||5.9||4,938.0||5,528.9||(10.7)|
|Food Preservation - Total||786.5||704.6||11.6||9,639.3||10,647.5||(9.5)|
|Freezers - Total||159.2||176.1||(9.6)||1,881.1||1,949.3||(3.5%|
|Home Comfort - Total||23.7||29.5||(19.7)||7,084.1||10,438.5||(32.1)|
|Room Air Conditioners||(21.6)||16.4||-||5,436.6||8,909.0||(39.0)|
This TWICE webinar, hosted by senior editor Alan Wolf, will take a look at what may be the hottest CE products at retail that will be sold during the all-important fourth quarter. Top technologies, market strategies and industry trends will be discussed with industry analysts and executives.