By Lisa Johnston
New products on display at the American International Toy Fair, held in N
The U.S. retail sales may be suffering overall, but the video game segment is so far proving immune.
According to The NPD Group Video Game Industry sales report, October sales of gaming hardware and software rose 18 percent to $1.3 billion compared with Oct. 2007. Year-to-date sales numbers were also impressive, with the category posting an overall 25 percent increase on $13.1 billion in sales.
In October, hardware accounted for $494.7 million, up 5 percent, while software generated 35 percent growth on $696.7 million in sales. Accessories were the only down spot for the month, showing an 8 percent fall off on $130.8 million in sales.
"The video games industry grew an impressive 18 percent year-over-year in the first month of the critical fourth quarter. With 10 months under its belt, the video games industry is still poised to top $22 billion in annual sales in 2008," said NPD analyst Anita Frazier.
Leading the game console charge was Nintendo's with its Wii, selling 803,000 units during the month, and the DS with 491,000 units sold. Nintendo's ability to increase supply of Wii systems helped boost its sales, Frazier said.
On the software side, October's best seller was Microsoft's just-released 360 Fable II, which sold 760,000 units.U.S. Video Games Industry Sales
|Dollar Sales by Category|
|Dollar Sales||Oct. 07||Oct. 08||Chg.||YTD Oct. 07||YTD Oct. 08||Chg.|
|Unit Sales of Game Systems|
|Hardware Unit Sales||Oct. 2008|
|Unit Sales of Game Titles|
|360 Fable II||Microsoft||Oct. 2008||790K|
|Wii Fit w/balance board||Nintendo||May 2008||487K|
|360 Fallout 3||Bethesda Softworks||Oct. 2008||375K|
|Wii Mario Kart w/wheel||Nintendo||April 2008||290K|
|Wii Play w/remote||Nintendo||Feb. 2007||282K|
|360 Saints Row 2||THQ||Oct. 2008||270K|
|PS3 Socom: U.S. Navy Seals Confront||Sony||Oct. 2008||231K|
|PS3 Little Big Planet||Sony||Oct. 2008||215K|
|360 NBA 2K9||Take 2 Interactive||Oct. 2008||202K|
|Source: The NPD Group © TWICE 2008|
|2. West Palm||47.5%|
|3. Greenville, S.C.||46.8%|
|* Includes handheld and mobile navigation devices|
The NPD Group market-level information enables subscribers to identify the strongest markets and opportunities for improving business. Data is collected from individual retail locations of a panel of 70 industry-leading retailers for consumer electronics, information technology, mobile audio and imaging. For more information contact NPD at (866) 444-1411.
Source: The NPD Group/Market Tracking Service © TWICE 2008
This TWICE webinar, hosted by senior editor Alan Wolf, will take a look at what may be the hottest CE products at retail that will be sold during the all-important fourth quarter. Top technologies, market strategies and industry trends will be discussed with industry analysts and executives.