By Lisa Johnston
New products on display at the American International Toy Fair, held in N
Spurred by subsidized purchase plans and low pricing, netbook growth remained very strong in the second quarter.
According to a DisplaySearch report, worldwide netbooks now hold 22.2 percent share of the portable computer market. This is compared with the 17.8 percent share the devices had in the first quarter and the 5.6 percent share held during the second quarter of 2008.
DisplaySearch said low pricing combined with larger screen sizes are making netbooks a viable choice for consumers looking for a secondary computer system. Helping these people make the decision to go with a netbook is the fact that almost all of the top-tier PC makers now play in the category and that screen sizes available have steadily grown from 7 inches to almost 11 inches.
The low pricing situation could change in the coming months as some component vendors, like Microsoft, want to increase the netbook's average selling price, said John Jacobs, DisplaySearch's notebook research director.
This TWICE webinar, hosted by senior editor Alan Wolf, will take a look at what may be the hottest CE products at retail that will be sold during the all-important fourth quarter. Top technologies, market strategies and industry trends will be discussed with industry analysts and executives.