By Lisa Johnston
New products on display at the American International Toy Fair, held in N
The North American Retail Dealers Association (NARDA) and its National Association of Service Dealers (NASD) has published the 2002 Compensation and Benefits Report, a study of wages and benefits in electronics/appliance retailing.
As described by NARDA president Michael Fischer of Nielsen's Appliance in Spencer, Iowa, it is the first comprehensive study of its type that tracks compensation of owners, managers and other employees in both the retail and service areas.
Fischer said, "Retail sales associates who want to make a better-than-average income would do well to join the appliance/electronics business." The survey shows the median total cash income for associates who work for NARDA members ranges from $32,680 to $40,720 per year, depending upon experience.
That compares favorably to a report on www.salary.com, which shows that a typical retail salesperson in the U.S. earns a median annual total cash compensation of $29,246, Fisher reported.
The 76-page report analyzes base salaries, benefits and other compensation for owners, sales managers, buyers, store managers, sales associates, and accounting and other administrative personnel in retail.
Sponsored by Frigidaire, GE Capital and Transamerica Distribution Finance, the report can be purchased by NARDA members for $195, while non-members pay $295. Member participants receive copies of the report for free, while non-member participants pay $50. The report can be obtained by contacting NARDA at 10 E. 22nd Street, Suite 310, Lombard, Ill., 60148; telephone (800) 621-0298; e-mail firstname.lastname@example.org; or by visiting the "Library" section of the association's Web site at www.narda.com.
This TWICE webinar, hosted by senior editor Alan Wolf, will take a look at what may be the hottest CE products at retail that will be sold during the all-important fourth quarter. Top technologies, market strategies and industry trends will be discussed with industry analysts and executives.