Mobile PC Growth To Slow in 2011: DisplaySearch
By Doug Olenick On Apr 18 2011 - 4:01am
SANTA CLARA, CALIF. –
The mobile computing
space will see a slight drop in shipments in 2011
as the market shifts away from netbooks and learns
how to absorb the new tablet PCs coming online.
However, the category will continue to enjoy double-
digit growth, said DisplaySearch.
The research firm is forecasting a 3 percent decline
in growth down to 27 percent for 2011 on shipments
of 227.7 million units worldwide.
Richard Shim, DisplaySearch’s mobile computing analyst,
said this decrease can be attributed to a declining
netbook market and slow growth in emerging markets.
DisplaySearch expects netbook shipments to fall
20 percent year over year to about 25.4 million units
this year. In addition, in the future these devices will
find most of their sales success in price sensitive
regions such as emerging nations and the education
Oddly, adding to the categories minor slump is
the very hot tablet PC, Shim said. He pointed to the
need for retailers and vendors to figure out how best
to sell their initial offerings in the face of tough competition
from the well-entrenched iPad. He expects
his to lead to a small decline in shipments during the
first half of 2011.
Tablet PC growth should hit 52.4, DisplaySearch
reported, with most sales going into mature markets.
This will give tablets a 150 percent increase over 2010.
Finally, laptop growth will continue to drive the mobile
computing category. DisplaySearch’s forecast has
laptops with a 20 percent shipment increase in 2011.