By Lisa Johnston
New products on display at the American International Toy Fair, held in N
Sales of consumer electronics, buoyed by the first wave of federal rebate checks, helped lead a revenue rebound at discount chains last month.
Wal-Mart said net sales rose 7.8 percent in May to $19.5 billion while comp-store sales increased 4 percent, led in part by strong sales of flat-panel TVs, desktop and laptop computers, and other "digital products."
Eduardo Castro-Wright, president/CEO of Wal-Mart U.S., said operational improvements, price and merchandising initiatives, and "some benefits" from the federal stimulus checks contributed to an increase in comparable store traffic.
At Target, net sales increased 5.5 percent to $4.6 billion while comp sales slipped 0.7 percent, attributable to a decline in the number of transactions, and partially offset by an increase in average transaction size. CE was among the month's strongest performing categories and the Midwest was its best-performing region.
Among the wholesale clubs, Costco said net sales rose 12 percent in May to $5.8 billion and comp sales increased 5 percent, excluding gasoline. CE was among the strongest categories, particularly cameras, computers, cellphones and navigation devices. TV sales continued to lag, however, with both unit and dollar volume down by the mid-single digits.
At Wal-Mart's Sam's Club division, net sales rose 7.3 percent to $3.8 billion and comp sales increased 3.6 percent excluding gasoline, with video games among its strongest May sellers.
At BJ's Wholesale Club, net sales rose nearly 16 percent to $824.3 million and comp sales increased 6.8 percent excluding gasoline. Video games were among its strongest performing categories and room air and TVs were among its weakest.
Overall May sales results surprised analysts, who were anticipating a downturn in consumer spending.
Frank Badillo, senior economist for market research firm TNS Retail Forward, attributed the gains to the federal stimulus checks. "Shoppers are counting on those tax rebates for everyday spending and even a few big-ticket purchases," he said.
This TWICE webinar, hosted by senior editor Alan Wolf, will take a look at what may be the hottest CE products at retail that will be sold during the all-important fourth quarter. Top technologies, market strategies and industry trends will be discussed with industry analysts and executives.