MarketSource: 3DTV Awareness Up, Intent To Buy Low

By Steve Smith On Jun 20 2011 - 4:01am




NEW YORK – Consumer familiarity with 3DTV has increased since last year, but the increase in knowledge has not yet translated into an intention to buy.

Those are the results of a nationwide online survey of more than 500 consumers this spring conducted exclusively for TWICE by MarketSource, a provider of integrated sales and marketing services and market research, based in Alpharetta, Ga.

Only 19 percent of consumers have indicated that they are willing to purchase a 3DTV fairly soon and one within 30 days of this survey, MarketSource reports.

While consumers have become more familiar with 3DTV technology, two major reasons for avoidance have emerged over price (48 percent), current satisfaction with their TVs (63 percent), and the requirement to wear 3D glasses for viewing (59 percent).

Of those consumers interested in purchasing a 3DTV at some point (52 percent), a majority of them are enticed because of the 3D experience that they will be receiving at home (75 percent), the “cool” technology factor (58 percent), and having the capability to turn the technology on and off (52 percent).

Alert to All Users of the Disqus commenting system:

Because of a recent global security issue, the Disqus website recommends that all users change their Disqus passwords. Heres a URL about the issue:

http://engineering.disqus.com/2014/04/10/heartbleed.html

 

 

 

 

Connect

 

PHOTOS

Enjoy the greatest pictures taken from famous shows and events this year.

Current Issue

Webcast

This TWICE webinar,  hosted by senior editor Alan Wolf, will take a look at what may be the hottest CE products at retail that will be sold during the all-important fourth quarter. Top technologies, market strategies and industry trends will be discussed with industry analysts and executives.