LG Sponsors N.Y. Pop-Up Store

By Steve Smith On Nov 21 2011 - 6:01am




NEW YORK – LG Electronics USA gave consumers a hands-on experience with its LW5600 Cinema 3D LED HDTV earlier this month at a temporary pop-up store in lower Manhattan.

Sponsored in part by LG Display and LG Electronics and produced by CNET, a division of CBS Interactive, the “CNET Gotham” pop-up store was located at the Openhouse Gallery at 201 Mulberry St., where it showcased CE products for the holidays from Nov. 9 through Nov. 13.

LG said the store allowed visitors to “experience next-generation LG Cinema 3D in a side-by-side comparison against competing sets that use activeshutter 3D glasses,” and that a gaming section of the gallery “allowed guests to enjoy the latest in engaging 3D videogame action on LG Cinema 3DTVs.”

Among the featured categories and brands were: laptops (Apple, Dell, Hewlett-Packard, Samsung, Sony and Toshiba); tablets/readers (Amazon, Apple, Asus, Samsung and Sony); 12-volt (the 2011 Nissan Leaf and OnStar); home entertainment (Apple, LG, Logitech, Microsoft Xbox 360, Panasonic, Roku and Sony PlayStation3 Slim); TV (LG, Panasonic, Samsung and Sony); smartphones (Apple, HTC, Motorola, Research In Motion BlackBerry and Samsung); digital cameras (Canon, Nikon, Olympus, Panasonic and Sony); headphones (Bose, Klipsch and Shure); home audio (Altec Lansing, Aperion, Denon, Logitech, Pioneer, Sonos, Sony and Vizio); and home office (Apple, Asus, Canon, Epson, HP, Logitech, Netgear and Samsung).

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