By Lisa Johnston
New products on display at the American International Toy Fair, held in N
Blu-ray.drives will not become the dominant technology for the foreseeable future, according to iSuppli.
The iSuppli study found Blu-ray penetration at 3.6 percent this year, a figure expected to hit 16.3 percent by 2013.
Michael Yang, iSuppli's storage and mobile memory senior analyst, said there is still no compelling reason for consumers to require a Blu-ray drive in their PC.
The two overriding factors are the drive's cost and that not enough content has yet been ported to the Blu-ray format, Yang said.
A similar situation took place when floppy drives were replaced by CD-ROM drives and when DVD drives appeared on the scene in the late 1990s. It was not until a critical mass of movies and games were available on the new format that people began to replace their CD-ROM drives.
“It's undeniable that Blu-ray delivers a higher definition picture, better sound quality and larger storage space,” he said. “However, these benefits may have little or no value when viewing the content on a smaller desktop or laptop PC screen and using poor speakers.”
This TWICE webinar, hosted by senior editor Alan Wolf, will take a look at what may be the hottest CE products at retail that will be sold during the all-important fourth quarter. Top technologies, market strategies and industry trends will be discussed with industry analysts and executives.