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Home >> Retailing >> Retailing >> Isuppli Pc Market Takes First Step Toward Recovery Q2 >> iSuppli: PC Market Takes First Step Toward Recovery In Q2
The PC market took one small step away from the abyss in the second quarter as it achieved sequential growth in unit shipments for the first time in six months, according to iSuppli.
Global PC shipments in the second quarter hit 67.2 million units. While this was down 4.3 percent from 70.2 million in the second quarter of 2008, it was up by 1 percent from 66.5 million in the first quarter of 2009.
“PC shipments managed to rise in the second quarter on the back of sequential growth in sales of notebook PCs, despite quarterly declines in desktops,” said Matthew Wilkins, principal analyst, computer platforms research. “iSuppli predicts continued sequential growth in the third and fourth quarters, driven by the slow improvement in the worldwide economy, along with the arrival of technology drivers, such as Microsoft’s new client operating system, Windows 7. However, this growth had been expected and doesn’t change iSuppli’s forecast of a 4 percent decline in global PC shipments for the full year of 2009.”
The launch of Windows 7 will be a major positive for the PC industry, prompting a huge advertising and media campaign from Microsoft that will put PCs in high-profile positions in mainstream electronic and print media, according to iSuppli.
“This advertising blitz will get more people thinking about PCs,” Wilkins observed. “This can only be a plus for the market.”
Shipments had declined by 14 percent sequentially in the first quarter of 2009 and by 2 percent in the fourth quarter of 2008.
Because of a strong rise by Acer and the continued decline of Dell, the market share gap between the two companies continues to dwindle. No. 3 Acer in the second quarter of 2009 trailed No. 2 Dell by only 1.2 percentage points, down from a 6.5 point gap during the same period in 2008.
Dell’s second-quarter shipments reached 9 million units, down 23.3 percent from 11.2 million during the same period in 2008. In contrast, Acer’s second-quarter shipments surged to 8.2 million units, up 23.3 percent from 6.7 million a year earlier.
Hewlett-Packard remained the top PC OEM for the 12th successive quarter, with shipments of 13.4 million units, up 2 percent over Q2 2008.
Top 5 Q2 PC Suppliers
Ranked By Units Shipped Worldwide
|Rank||Company||Q2 2009 Shipments||Q2 2008 Shipments||Year-to-year growth||Q2 2009 Market share|
|Source: iSuppli © TWICE 2009
This TWICE webinar, hosted by senior editor Alan Wolf, will take a look at what may be the hottest CE products at retail that will be sold during the all-important fourth quarter. Top technologies, market strategies and industry trends will be discussed with industry analysts and executives.