iSuppli: Cellphones Challenge Low-End Digital Still Cameras
By Joseph Palenchar On Mar 10 2010 - 11:35am
EL SEGUNDO, CALIF. — Cameraequipped
cellphones might soon begin
to cannibalize sales of low-end digital
still cameras as they add more megapixels
and as more camera phones come
with f lash capabilities, iSuppli analyst
Pam Tufegdzic said.
Cannibalization “is likely to occur
fi rst in Asia and Europe as consumers in
these regions seem to be more comfortable
with taking pictures using camera
phones,” she said. But as the number of
megapixels in camera phones rises, the
quality of some camera phones “will rival
low-end point-and-shoot cameras, presenting
a competitive threat,” she said.
Although more camera phone megapixels
deliver smoother, less-pixelated images,
she continued, camera phone makers are
focusing on other performance enhancements
to make camera phones a capable
competitor to low-end cameras.
Camera phone makers will focus on
adding optical zoom, auto focus, improved
f lashes and more sophisticated
image-processing electronics, she
explained. Features such as image stabilization,
automatic judgment and multiple
image capture will also migrate from
cameras to camera phones during the
next few years, she added.
Camera makers are responding to the
competitive threat by increasing resolution
in smaller form factors, but Tufegdzic
questioned whether that would be
enough “to fend off the incoming attack
The average resolution for camera
phone CMOS sensors will rise to 5.7
megapixels in 2013, up 171.4 percent
from 2.1 megapixels in 2009, iSuppli noted.
In contrast, camera megapixels will
rise to 13.9 in 2013, up only 46.3 percent
from 9.5 megapixels in 2009.