Ingram Micro To Manage BrandSource Fulfillment

By Alan Wolf On Jul 18 2011 - 12:01am

ANAHEIM, CALIF. — BrandSource has outsourced its Expert Warehouse fulfillment program to distribution powerhouse Ingram Micro.

The change was made in advance of this month’s Chapter 11 bankruptcy filing by the buying group’s former distribution partner Archbrook Laguna.

Expert Warehouse, the group’s sixyear- old buying, fulfillment and logistics program, allows member dealers to purchase small, mixed-freight shipments of a wide variety of A/V and, increasingly, majap brands at competitive prices.

In making the change, BrandSource cited Ingram Micro’s “greater operational efficiencies and logistics expertise,” as well as increased warehouse inventory levels, competitive pricing and greater expansion into new and existing categories.

“This new alliance with Ingram Micro allows us to greatly improve the business value, buying power and services we provide to our members and increase their ability to compete in the marketplace,” said BrandSource CEO Bob Lawrence. “Together with Ingram Micro we will pioneer a new era of efficiency and value for the appliance and CE industries and bring to market a broader portfolio of brand names.”

Ingram Micro operates 100 warehouses and supplies 185,000 customers across the globe. It provides CE to North American clients through its consumer electronics division, which is built upon its AVAD and DBL acquisitions.

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