IHS: Samsung Dusts
Vizio In Q4 LCD TV
Share In The U.S.
By Greg Tarr On Apr 9 2012 - 3:01am
EL SEGUNDO, CALIF. —
share of the U.S. LCD TV market reached
a record high in the fourth quarter of
2011, topping all competitors, according
to a new IHS iSuppli “Television Systems
In the period, Samsung accounted for
nearly one-quarter (23.6 percent) of U.S.
LCD TV shipments, the study showed.
The achievement was “the largest share
of the market ever posted by Samsung on
a quarterly basis, and allowed the South
Korean electronics giant to pad its lead
over No. 2-brand Vizio of Irvine, Calif.,” according
“Samsung triumphed in the price war
that raged in the U.S. LCD market in the
fourth quarter of 2011,” stated Tom Morrod,
IHS iSuppli senior analyst and TV
technology head. “The company was able
to offer a range of price-competitive sets
with a rich choice of features that U.S.
iSuppli said Samsung made its advancements
in part by offering consumers
a clearly delineated assortment of SKUs
by feature sets and price points, eliminating
As an example, the report cited two
LCD TV models that were identical in every
way, except that one integrated the
older CCFL backlighting, while the other
employed the newer and more expensive
Samsung was able to put further distance
(a total of 8.2 percentage points)
between No. 2-ranked Vizio, in the quarter,
up from 6.2 points in the third quarter.
In the same period in 2010, Vizio was
ranked No. 1, leading Samsung by 7.2 points.
IHS said Samsung may be positioned
to further expand its lead in 2012 as the
recent Free Trade Agreement between
the United States and South Korea will removes
tariffs imposed on Korean firms selling
TVs in America, according to Morrod.
U.S. LCD TV market shipments experienced
strong sequential growth in the
fourth quarter of 2011, rising by 30.7 percent
when compared with the third quarter.
Lower-than-expected demand and uncertainty
about the U.S. economic recovery
had caused LCD shipments to fall going
into the second quarter.
However, aggressive pricing helped
boost sales at the end of the year — the
time when holiday sales typically peak,
Overall average LCD TV prices in the
fourth quarter fell to about $1,032, a $16
drop from the third quarter.
The strong fourth-quarter increase
helped the U.S. LCD TV market eke out
a small increase in 2011, with shipments
rising to 33.4 million units for the year, up
0.4 percent from 33.2 million in 2010.