By Lisa Johnston
New products on display at the American International Toy Fair, held in N
IFR Monitoring, formerly know as the Beyen Group, has inaugurated a service to track the brands, model numbers, prices and in-store promotion of consumer products, including electronics, in retail stores.
The service, which uses in-store shoppers, complements the company's long-established print-ad tracking service, which tracks the frequency of advertised brands and models and their prices, including rebates and other special programs.
Both services are available in Canada and the United States.
The new shelf-analysis service analyzes the “shelf share” of individual brands and products and reflects the market shelf-offer, the company said. “Considering the constant shortening of the product shelf life and rapidly changing consumer preferences, there is a need for fast information services to aid manufacturers and retailers to evaluate and analyze market trends, pricing and product life cycles,” the company said.
Subscribers would use the data to assist in the management of distribution and sales, planning of marketing activities, as well as in the analysis of the competition, the company said. Key account analysis allows clients to benchmark their marketing activities in order to develop new markets and extend their market share.
Beyen was bought by the IFR Group last year. IFR offers worldwide shelf-price tracking, shelf analysis and ad-tracking services on a daily, weekly and monthly basis.
Said Nicolas Brouet, IFR Group president, “IFR now offers our clients the most comprehensive strategic market intelligence service in the industry.”
IFR Monitoring can be reached at (905) 374-4596 or at www.ifrmonitoring.com.
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