By Lisa Johnston
New products on display at the American International Toy Fair, held in N
hhgregg offered customers up to $200 toward the purchase of new Energy Star-certified Frigidaire appliances for a limited time this month with the trade in of their old white goods.
The program, dubbed "hhgreen," was designed to help customers save money by cutting back on water and energy usage, the company said.
The initiative may also have served to stimulate appliance sales during one of the industry's sharpest downturns in recent memory.
Trade-in values were $50 for dishwashers, $100 for washers and top-mount refrigerators and $200 for side-by-side refrigerators with the purchase of a same-category Frigidaire product.
The retailer has also created a Web site at www.hhgreen.org offering conservation tips, recycling programs and other trade-in opportunities.
Energy Star is a joint program of the U.S. Environmental Protection Agency and the U.S. Department of Energy to encourage manufacturers to make energy-efficient products.
This TWICE webinar, hosted by senior editor Alan Wolf, will take a look at what may be the hottest CE products at retail that will be sold during the all-important fourth quarter. Top technologies, market strategies and industry trends will be discussed with industry analysts and executives.