Headphones Advertising Snapshot

Staff On Apr 6 2009 - 6:00am




Most-Advertised Models
February
RankPrev. Mo.BrandAd ShareAvg. Net Price
10Jvc42.74%$19.99
25Sony15.75%$39.99
30Plantronics14.31%$39.99
56Sony5.73%$60.35
694kamm3.89%$14.99
78Bravo View3.68%$19.99
80Creative Labs2.45%$39.99
924Bose1.43%1$79.99
1024Bose1.23%1$39.99
100Panasonic1.23%$19.95
120Audio Source0.82%$14.99
1213Sony0.82%$39.99
140Maxell0.61%$9.99
140Sony0.61%$14.99
1610Creative Labs0.41%$187.49
160Maxell0.41%$7.99
160Maxell0.41%$7.99
160Sony0.41%$59.99
200Audio-Technica0.20%$114.99
2024Audio-Technica0.20%$89.99
207Bose0.20%$199.95
200Grado0.20%$69.00
2024iFrogz0.20%$19.99
2024Inland0.20%$7.99

Most-Advertised Models
February
RankPrev. Mo.BrandAd ShareAvg. Net Price
10Jvc42.74%$19.99
25Sony15.75%$39.99
30Plantronics14.31% $39.99
56Sony5.73%$60.35
694kamm3.89%$14.99
78Bravo View3.68%$19.99
80Creative Labs2.45%$39.99
924Bose1.43%1$79.99
1024Bose1.23%1$39.99
100Panasonic1.23%$19.95
120Audio Source0.82%$14.99
1213Sony0.82%$39.99
140Maxell0.61%$9.99
140Sony0.61%$14.99
1610Creative Labs0.41%$187.49
160Maxell0.41%$7.99
160Maxell0.41%$7.99
160Sony0.41%$59.99
200Audio-Technica0.20%$114.99
2024Audio-Technica0.20%$89.99
207Bose0.20%$199.95
200Grado0.20%$69.00
2024iFrogz0.20%$19.99
2024Inland0.20%$7.99

Most-Advertised Models
6 Months, Ended February
RankBrand & ModelAd Share
1Bose Triport Ae6.98%
2Sony Mdrnc-406.84%
3Sony Mdrnc-75.88%
4Sony Mdrnc-65.69%
5Samsung Sbh-5004.46%
6Bose Triport Oe3.57%
7Jvc Has-150bn3.24%
8Plantronics 79731013.15%
9Dynex Dxshfl2.96%
10Plantronics 79733012.89%
11Sony Mdrv-1502.71%
12Sony Drbt-22ik2.61%
13Sony Mdrif-240rk2.01%
14Gigaware 432152.01%
15Maxell 9663101.94%

Most-Advertised Brands
6 Months, Ended February
RankBrandAd Share
1Sony34.61%
2Bose11.81%
3Jvc6.09%
4Plantronics6.07%
5Dynex4.55%
6Sennheiser4.50%
7Samsung4.46%
8Gigaware3.27%
9Maxell3.20%
10Skullcandy3.13%
11RadioShack2.33%
12Creative Labs2.10%
13Turtle Beach1.52%
14Rocketfish1.52%
15Presidian1.35%
Source: IFR Monitoring (IFR tracks advertised pricing, promotion and product placements by more than 2,000 retailers in the U.S. and Canada. See www.ifrmonitoring.com) © TWICE 2009














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