New York — The Anti-Defamation League’s National Consumer Technology Industry divisio
Haier America has appointed VAC Service Corp. to honcho its national service administration program.
Under terms of the agreement, VAC will handle customer requests for Haier parts and accessories via its in-bound call center, and will also refer customers to appropriate servicers for Haier's broad line of major appliances and consumer electronics products.
In other extended service contract news, Rex Stores has tapped Warrantech Corp. to assume control of its after-market direct sales and customer renewal program. Under terms of the 18-month agreement, Warrantech is employing direct mail and telemarketing to offer service contract, product replacement and renewal coverage to Rex customers on their consumers electronics and major appliance purchases.
This TWICE webinar, hosted by senior editor Alan Wolf, will take a look at what may be the hottest CE products at retail that will be sold during the all-important fourth quarter. Top technologies, market strategies and industry trends will be discussed with industry analysts and executives.