By Lisa Johnston
New products on display at the American International Toy Fair, held in N
Grundig AG filed for bankruptcy in the Local Court, here, last week, after last minute talks with a potential investor fell through.
The venerable German CE maker filed what is called "a motion for a debtor in possession" and the court named Dr. Seigfried Beck as the temporary insolvency administrator. He will have control over Grundig's finances and determine whether the company can be restructured. The company said its banks will continue to finance the continuation of the business and the company will keep operating.
Grundig had begun conducting investment talks with Turkish TV maker BEKO, but those talks were discontinued on April 7 and were fully rejected by BEKO the following day.
The firm's board of directors said in a written statement that they are still searching for potential investors, but would not release the names of any potential suitors.
In North America, Grundig-branded shortwave radios are marketed by Palo Alto, Calif.-based Eton, which also markets portable radios under the Eton brand.
Eton has an exclusive licensing agreement to use the Grundig name on radios sold in North America, and the agreement hasn't been affected by the filing, said a spokesperson.
This TWICE webinar, hosted by senior editor Alan Wolf, will take a look at what may be the hottest CE products at retail that will be sold during the all-important fourth quarter. Top technologies, market strategies and industry trends will be discussed with industry analysts and executives.