Global CE Sales
Near $1 Trillion
By John Laposky On Jan 23 2012 - 6:01am
LAS VEGAS —
Global retail sales of consumer
electronics fell just short of $1 trillion in
2011, according to the Consumer Electronics
Association (CEA), and are predicted to hit
$1.04 trillion in 2012.
Sales of $983 billion in 2011 were mostly driven
by large gains in the still developing markets
of India and China, said CEA industry analysis
director Steve Koenig, and worldwide year-toyear
sales growth is expected to slow to 5 percent
in 2012, down from 8 percent in 2011.
The CEA’s forecast, reported in conjunction
with GfK Boutique Research, showed a
slowdown in sales in the established markets
of North America, Western Europe and the
developed Asian markets of Japan and Korea,
with especially poor results in Western Europe
due to the continent’s debt crisis and the
continued weakness of the euro.
Aggressive growth in the Middle East,
China and India more than made up for the
lag, and the still-growing demand for smartphones,
tablet PCs and the newest technology
TVs in developing markets will continue to
drive growth in the year ahead.
Among the trends evident from the forecast:
The tablet market is exploding with worldwide
sales to consumers expected to reach 88
million in 2012; smartphone sales continue
to rise, with demand expected to be remain
strong worldwide, as penetration rates have
reached only 36 percent; and LCD TV sales
are driving the video market, topping 85 percent
share of the total category.