By Lisa Johnston
New products on display at the American International Toy Fair, held in N
Falling sales and profit, blamed on the sluggish economy and restructuring efforts, plagued computer maker Gateway in the first-quarter.
Revenue dropped about 15 percent in the three months, ended March 31, down to $844.5 million, from $992.2 million in the year-ago period.
Gateway extended its loss, to $197.7 million in the first quarter, compared with a loss of $123.2 million in the same quarter in 2002. The net loss for the first quarter includes a $78 million restructuring charge.
Gateway said it is continuing to reduce its operating costs and cost of goods sold in support of a $400 million cost-reduction program. The company said it remains on target to reduce Selling, General and Administrative (SG&A) expenses by an annualized $200 million a year, and to save more than $200 million in cost of goods sold in 2003.
"Our performance in the first quarter was affected by the weak economic environment as well as our shift to higher value products and services," said chairman/CEO Ted Waitt. Waitt, who said Gateway is going through a major transformation of its business, is already seeing results such as stronger sales of mid- to high-end PCs, growth of higher margin, non-PC products, and lower costs.
In the first quarter, Gateway sold 506,000 PCs, down 22 percent from the 645,000 shipped on a year-over-year basis. The company attributes this to a sharpened focus in its mid- to higher-end PC sales and the evolving integration of its sales and marketing efforts. Average PC price rose to $1,670 in the first quarter, the highest level since the first quarter of 2001, said Gateway.
Non-PC product and service sales were 24 percent of revenue, up from 20 percent in the year-ago first quarter. A sequential increase of 17 percent was due to sales of retail digital solutions, services and plasma TV shipments, and lower PC unit sales.
This TWICE webinar, hosted by senior editor Alan Wolf, will take a look at what may be the hottest CE products at retail that will be sold during the all-important fourth quarter. Top technologies, market strategies and industry trends will be discussed with industry analysts and executives.