By Lisa Johnston
New products on display at the American International Toy Fair, held in N
Flat-panel TVs narrowly edged out digital cameras as the most sought-after CE products by shoppers.
According to the latest in-store consumer survey conducted for TWICE by El Segundo, Calif.-based Campaigners, fully one-fourth of CE shoppers plan to purchase a flat-panel TV this year, while 24 percent said they will buy a digital camera, and 17 percent intend to bring home a new notebook computer.
MP3 players, mobile phones and DVD players all elicited single-digit responses, likely due to product saturation.
Campaigners is a full-service field sales and marketing agency that has created hundreds of campaigns for CE and other clients. For more information visit www.campaigners.com.
This TWICE webinar, hosted by senior editor Alan Wolf, will take a look at what may be the hottest CE products at retail that will be sold during the all-important fourth quarter. Top technologies, market strategies and industry trends will be discussed with industry analysts and executives.