By Lisa Johnston
New products on display at the American International Toy Fair, held in N
In an odd twist, the struggling economy will prove to be a positive for netbook sales this year, according to DisplaySearch.
The research company is predicting that netbook sales will increase 65 percent in 2009, while the full-size laptop market will scratch out a 3 percent uptick. About 27 million netbooks will ship worldwide in 2009, compared with 133 million full-size notebooks.
Driving this trend is the low average selling price netbooks sport plus the larger displays manufacturers can offer due to lower LCD costs, said John Jacobs, DisplaySearch’s notebook market research director.
However, Jacobs does not see this as a long-term trend, but he expects consumers to return to full-size laptops when the economic crisis ends. This is due to their low computing ability and poor Web-browsing stamina.Projected Portable PC Market Segment Share
|MARKET SEGMENT||ASIA/PACIFIC||EMEA*||GREATER CHINA||JAPAN||LATIN AMERICA||NORTH AMERICA||WORLD|
|Mini-Notebook||29.4%||26.9%||50.7%||2.6%||28.6%||12.6%||25.4% (5 to 10.2 inches)|
|Notebook PC||17.7%||7.5%||24.2%||4.2%||31.9%||4.6%||10.9% (10.4 To 20 inches)|
|*Europe, Middle East and Africa|
Source: DisplaySearch © TWICE 2009
This TWICE webinar, hosted by senior editor Alan Wolf, will take a look at what may be the hottest CE products at retail that will be sold during the all-important fourth quarter. Top technologies, market strategies and industry trends will be discussed with industry analysts and executives.