April CE Sales
By Alan Wolf On May 17 2010 - 4:01am
NEW YORK — National discount
chains reported mixed sales results in
TVs and other consumer electronics
, net sales rose 13 percent
to $5.8 billion and U.S. comp-store
sales rose 3 percent excluding gasoline.
Comp sales were down slightly within
Costco’s “majors” category, comprised
of CE and majaps, due to lower unit and
dollar volume in TVs. Revenue fell less
sharply than units owing to increased
penetration of LED TVs, which carry
higher average selling prices.
TV sales were also impacted by diminished
couponing, Costco said, although
the warehouse club enjoyed
“good strength” in cellphones, audio
and other video categories.
The company said an earlier Easter
and an additional sales day in April positively impacted net and comp sales
by 2 percent to 3 percent.
At BJ’s Warehouse Club
, net sales
rose 9.5 percent in April to $787 million
while comp sales edged up less
than 1 percent excluding gasoline.
The discounter cited weaker sales of
air conditioners, TVs, computers and
other CE compared with last year, and
said the Easter holiday shift was responsible
for a 1 percent decline in traffic.
Average transaction amount was
also smaller year over year.
, net sales slipped 3.5 percent
in April to $4.3 billion, and same-store sales slid 6 percent, as a greaterthan-
expected portion of sales were
pulled into March due to the earlier
Easter, explained chairman, president
and CEO Greg Steinhafel.
Comp sales for Target’s hardlines
merchandise category, which includes
CE, performed below the company average,
and was dragged down by soft
demand for music, movies and books,
the company said.
’s, the multiregional
electronics, appliance and furniture
chain, said a weak local economy and
tightened consumer credit lead to a 19.8
percent drop in comp-stores sales during
its fiscal first quarter ended April
30, led by a 33 percent drop in TV