HARRISBURG, PA. –
D&H Distributing is reminding its
retail customers to take advantage of upcoming gift-giving
holidays and sporting events to gain incremental sales.
By marketing mobile devices, HDTVs and IPTVs, and
home entertainment technologies as items that enhance
these seasonal events, retailers
may be able to tempt
consumers to upgrade their
media rooms for the big
tournament, or trade up their
loved ones’ personal electronics
as gifts, the national
distributor said.
For example, large, Internet-
connected TVs that
may be in demand for March
Madness events can be
bundled with merchandise
like drink blenders, gaming
consoles, popcorn makers and beverage fridges into
game-day party packages. Manufacturers and retailers
used similar strategies this year with the Super Bowl, offering
special promotions to entice fans to upgrade their
sets, the company noted.
For upcoming gift-exchanging holidays such as Valentine’s
Day or even Mother’s Day, retailers can market
such devices as phones, tablets or cameras as gift ideas,
since consumer electronics has become one of the topgifting
categories, D&H said. Phones, cameras and MP3
players are readily available
in holiday theme colors like
red and pink, making for a
colorful retail display and a
tempting option for consumers
on the look-out for the
perfect present.
“We try to keep our retailers
aware of opportunities
to pull in extra sales, and
utilizing a calendar of special
occasions is an easy
way to pique people’s interest
and get them buying,”
said John Alifano, director of D&H’s consumer products
division. “With a little clever marketing, retailers can use
these events to get the consumer thinking about a personal
electronics or home entertainment refresh in ways
they might not have considered otherwise.”
