CTIA Wireless Study
Shows A Need For
By TWICE Staff On Apr 4 2011 - 3:01am
ORLANDO, FLA. —
CTIA-The Wireless Association
released its biannual survey, on wireless
usage which shows the U.S. wireless industry
needs more spectrum so that service providers
can continue to meet growing consumer demand.
Steve Largent, CTIA’s president/CEO, announced
the findings during his keynote speech
during the opening of the International CTIA
Wireless 2011at the Orange County Convention
The study tracks data submitted by carriers
from January through December 2010, documenting
wireless trends in subscribership, usage,
revenue and capital investment.
The survey shows dramatic increases in smartphone
adoption, wireless data traffic, and SMS
and MMS messaging, among other findings.
The year-end 2010 wireless survey results are:
* Wireless subscriber connections: 302.9 million,
compared with year-end 2009’s 285 million,
for an increase of 6 percent.
* Wireless penetration rate: 96 percent, compared
with year-end 2009’s 91.2 percent.
* Minutes of Use (MOU): 2.241 trillion, compared
with 2009’s 2.275 trillion.
* SMS sent and received: 2.052 trillion, compared
with 2009’s 1.563 trillion, for an increase
of 31 percent.
* MMS sent and received: 56.6 billion, compared
with 2009’s 34 billion, for an increase of
* Data traffic on wireless networks in the last
six months of 2010: 226.5 billion MB, compared
with the last six months in 2009’s 107.8 billion
MB, for an increase of 110 percent.
* Average wireless bill (includes voice and
data service): $47.21, compared with year-end
* Number of active smartphones: 78.2 million,
compared with year-end 2009’s 49.8 million, for
an increase of 57 percent.
* Number of active data-capable devices: 270
million, compared with year-end 2009’s 257 million,
for an increase of 5.3 percent.
* Number of web-capable devices: 242 million,
compared with year-end 2009’s 238.4 million.
* Wireless-enabled tablets, laptops and modems:
13.6 million, compared with year-end
2009’s11.9 million, for an increase of 14.2 percent.
CTIA said that to meet “this tremendous demand
by businesses and consumers, the U.S.
wireless industry continues to invest heavily” in
its networks and infrastructure.
Total annual capital investment in 2010 rose
22 percent to $24.9 billion, according to the
Since CTIA began tracking this data in 1985,
the cumulative industry investment has totaled
more than $310 billion. Neither one of these
figures includes the spectrum that its members
purchased during the federal government auctions,
the group said.
Wireless annual service revenue increased
4.8 percent from a year earlier to $159.9 billion.
Wireless data revenue grew to $50.1 billion, representing
31.4 percent of total service revenue.