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Home >> Retailing >> Retailing >> Compusas Orlando Prototypes Provide Peek Chains Future >> CompUSA's Orlando Prototypes Provide Peek At Chain's Future
In an effort to catch the convergence wave, CompUSA is expanding its A/V assortment with more brands and models, and is rolling out a new store format to house them. The new design features a significantly larger A/V area, taken from under-utilized backroom space. About 100 of CompUSA's 240 stores will be converted to the new format this year.
The first two retrofits, unveiled here and in nearby Altamonte Springs, Fla., last month, feature home entertainment sections that were expanded from about 800 square feet to upwards of 3,200 square feet, and an extended offering of premium products by such brands as Bose Lifestyle, Klipsch, LG, Mitsubishi, Niles, Pioneer, Rockustics and Samsung.
Here's a look at the prototypes, which provide a preview of things to come at CompUSA.
This TWICE webinar, hosted by senior editor Alan Wolf, will take a look at what may be the hottest CE products at retail that will be sold during the all-important fourth quarter. Top technologies, market strategies and industry trends will be discussed with industry analysts and executives.