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CompUSA and its Good Guys subsidiary opened their first wave of combination Megastores in California, Oregon and Washington last week.
As previously reported, the prototype CompUSA & Good Guys Megastores combine CompUSA's wide computer and home-networking selection with Good Guys' premium home entertainment assortment, and share sales staff from both chains.
The convergence play also capitalizes on the “expertise and buying power” of the chains' merchandising and buying departments, which were merged earlier this year.
The reformatted stores include 13 former Good Guys locations and three CompUSA units. Markets include Seattle; Portland, Ore.; and Los Angeles, San Francisco and Sacramento, Calif.
CompUSA, privately held by Mexican conglomerate Grupo Sanborns, acquired Good Guys in 2003.
This TWICE webinar, hosted by senior editor Alan Wolf, will take a look at what may be the hottest CE products at retail that will be sold during the all-important fourth quarter. Top technologies, market strategies and industry trends will be discussed with industry analysts and executives.