By Lisa Johnston
New products on display at the American International Toy Fair, held in N
The 2008 International CES drew 141,150 attendees, according to an independent audit, which was lower than 2007's 143,695 but still made the event the largest consumer technology trade show and America's largest annual trade show of any kind.
The audited attendance figure was higher than the 130,000 show producer the Consumer Electronics Association (CEA) made after CES ended its four-day run in Las Vegas on Jan. 10.
An independent audit, performed by Veris Consulting, verified all attendance numbers and also confirmed International CES top-ranked status.
CEA said overall CES attendance was down this year from 143,695 in 2007, as the group continued its multiyear campaign "to reduce the number of non-qualified attendees in order to maintain a high-quality trade show and minimize logistical impediments to conducting business."
The 2008 International CES grew its international attendance of industry professionals to a new high of 28,056, a nearly 4 percent increase over last year, during the industry tradeshow, held January 7-10. The show was record breaking in terms of both international presence and square footage. International attendees, representing more than 140 countries, increased from 27,020 in 2007. A total of 57 formal delegations attended CES in 2008, including 10 first-time delegations.
Three thousand exhibitors showcased their latest electronics products on a record breaking 1.85 million net square feet of exhibit space. The 2008 CES attracted 75 percent of the Fortune 100 corporations, from leading companies in the audio, accessories, broadcasting, cable, content, digital imaging, electronic gaming, emerging technology, home networking, home theater, mobile electronics, video and wireless industries.
In related news, the 2007 CES again topped the latest Tradeshow Week 200 list [May 2008] as the largest annual tradeshow in the United States and Canada for the seventh consecutive year. Tradeshow Week is a sister publication of TWICE, published by Reed Business Information. Details can be found at www.tradeshowweek.com. The 2009 International CES will be held Thursday, Jan. 8 through Sunday, Jan. 11, in Las Vegas.
This TWICE webinar, hosted by senior editor Alan Wolf, will take a look at what may be the hottest CE products at retail that will be sold during the all-important fourth quarter. Top technologies, market strategies and industry trends will be discussed with industry analysts and executives.