CES Sets Records, Predicts Milestone Sales
By Steve Smith On Jan 23 2012 - 6:01am
LAS VEGAS —
International 2012 set attendance records
and its owner/producer the Consumer Electronics
Association (CEA) is predicting a record-setting
year in factory sales in the U.S. and worldwide.
Those are but two of many major developments that
occurred during the show which was held Jan. 10-13,
The later-than-normal dates and Tuesday-to-Friday
format did not hurt and may have even helped make
the 2012 CES the largest in its 44-year history with
a record number of attendees (153,000), exhibitors
(31,000) and show floor space (1.861 million net
square feet of exhibit space).
CEA reports that verified attendance figures will be
available, as usual, this spring which should include
more than 34,000 international visitors.
More than 20,000 new products were launched at
CES this year. Top executives participating in keynote
sessions included Qualcomm, Mercedes, Wal-Mart,
Intel, Ford, Verizon, Unilver, Ford, eBay, GE, Google
and Facebook, CEA noted.
In addition, the 2013 International CES is already
generating significant interest as space selection for
next year’s show has already begun. The International
CES will return to Las Vegas from Jan. 8-11, 2013.
For example, 95,000 square feet of exhibit space in the 2013 CES iLounge Pavilion has already sold, and
Mazda and BMW have committed to 2013 CES exhibit
space, along with Ford, Kia, Audi and Hyundai, creating
an even larger Apple-related product and automotive
presence at the 2013 CES.
“The 2012 CES was the most phenomenal show in
our history, generating more energy and excitement
across every major industry touching technology than
ever before,” said Gary Shapiro, president/CEO of CEA,
in a statement. “CES is the change agent, the catalyst,
that brings executives from a wide range of industries
together and helps them create better ways of doing
business together.” And he added that global CE sales
will reach $1 trillion in 2012.
Speaking of sales, Shapiro reported in his opening
day keynote that CEA estimates that 2012 will mark the
first year that factory sales of consumer electronics will
exceed $200 billion annually, a projected $202.4 billion,
up 3.7 percent over 2011’s estimated $195.2 billion,
which represents a 7.9 percent gain over 2010.
Steve Koenig, CEA industry analysis director, discussed
with TWICE some of the product trends that
should take CE factory sales over the $200 billion.
In a trend that began in 2011, Koenig said, “There will
be strong opportunities for mobile products – tablets
and smartphones.” For instance, tablet factory sales
should be $18.3 billion this year, in the “home information
technologies and securities” category of the chart
at right. Smartphones will generate $33.7 billion in factory
sales in the “portable communication” category.
Factory sales of TV sets and displays should reach
$17.2 billion in 2012, down 6.5 percent, even though
unit sales should increase. The introduction of Apple TV, more than likely in the larger screen sizes sometime later
this year, will have a “serious impact on incumbent suppliers,”
Another category worth watching in 2012 will be invehicle
technologies, which should grow by a projected
8.7 percent, he noted.