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ARLINGTON, VA. - The 27 million adults that comprise the U.S. Latino-American market is now the nation's largest ethnic group, and they are hungry for consumer technology, according to the Consumer Electronics Association's (CEA) study, Five Consumers To Watch: An In-Depth Look at Emerging Consumer Groups in the CE Marketplace.
While Latinos like CE products, they could benefit from sensitive and targeted communications and service, the study said.
This TWICE webinar, hosted by senior editor Alan Wolf, will take a look at what may be the hottest CE products at retail that will be sold during the all-important fourth quarter. Top technologies, market strategies and industry trends will be discussed with industry analysts and executives.