CEA's Consumers To Watch: The Latino Market

Staff On Mar 8 2004 - 8:00am

ARLINGTON, VA. - The 27 million adults that comprise the U.S. Latino-American market is now the nation's largest ethnic group, and they are hungry for consumer technology, according to the Consumer Electronics Association's (CEA) study, Five Consumers To Watch: An In-Depth Look at Emerging Consumer Groups in the CE Marketplace.

While Latinos like CE products, they could benefit from sensitive and targeted communications and service, the study said.