New York — The Anti-Defamation League’s National Consumer Technology Industry divisio
Home >> Retailing >> Retailing >> Cea Presents Results Consumer Survey Digital Downloading >> CEA Presents Results Of Consumer Survey On Digital Downloading
CD sales are lagging and record companies are quick to blame digital downloading through peer-to-peer file sharing networks, like KaZaa, and CE products likes CD-R and DVD-R decks, for their doldrums. But how much downloading is actually going on? And is it really the primary cause of soft music sales?
These questions and others are tackled in a recent survey by the Consumer Electronics Association (CEA), titled Digital Downloads: Fact and Fiction.
Results of the survey, which was administered online to 1,067 adults, sketch out a picture of how many consumers are downloading and sharing digital music files, what impact downloading has on purchasing habits, and whether consumers understand what constitutes piracy and what is fair use.
Sean Wargo, CEA director of industry analysis, presented the results at last month's CEA Industry Forum and Fall Conference, at the Fairmount Hotel, here. The charts on this page tell the story.Quantifying Usage
|Online population||125.1 million (60%)|
|Total downloaders||103.8 million (45%)|
|Online, under 18||41.7 million (15%)|
|Not online||111.2 million (40%)|
|Downloaders of music||44.5 million (16%)|
|30-day average downloads||9|
|Total downloads||400.5 million per month|
|Yearly estimate||4.8 billion|
|Number regularly copying to CD||13.3 million|
|Number sharing with friends||7.6 million|
|Source: CEA ©TWICE 2002|
This TWICE webinar, hosted by senior editor Alan Wolf, will take a look at what may be the hottest CE products at retail that will be sold during the all-important fourth quarter. Top technologies, market strategies and industry trends will be discussed with industry analysts and executives.