CEA: Mobile Device Sales Surging
By Joseph Palenchar On Sep 19 2011 - 4:01am
ARLINGTON, VA. –
Cellular handset sell-in through
U.S. consumer channels will grow 8 percent in units
and 15 percent in dollars during 2011, and U.S. tablet
sell-in will rise an astounding 157 percent in units
and 121 percent in dollars, recently revised Consumer
Electronics Association (CEA) forecasts show.
“[CE] industry growth in 2011 is pinned on a handful
of mobile connected devices, most notably tablet PCs,
smartphones, and e-readers,” the association said.
CEA forecasts tablet sell-in to rise 157 percent
in units to 26.6 million and 121 percent in dollars
to $14.9 billion. In 2012, unit growth will slow to 31
percent on dollar growth of 7 percent.
CEA forecasts 101 percent unit growth
in e-reader shipments to 16.6 million followed by 2012
growth of 27 percent to 21.1 million units. In dollars,
CEA forecasts e-reader shipments to rise 42 percent
in 2011 to $1.8 million, given prices far lower than tablet
prices, and 17 percent in 2012 to $2.1 million.
Smartphone growth through consumer
channels will exceed overall cellphone growth in
units and dollars in 2011 and 2012.
Handsets of all kinds, including smartphones and
standard handsets, will rise 8 percent in units in 2011
to 157.4 million followed by 2012 gains of 11 percent to
175.4 million. On the other hand, smartphone unit sellin
into consumer channels will rise 45 percent in units
in 2011 to 78.6 million followed by 2012 gains of 25
percent to 98.6 million. In dollars, smartphone sell-in
will grow 32 percent to $23.2 billion in 2011 followed
in 2012 by 15 percent growth to $26.6 billion.
The improved shipment outlook for tablets “is a major
contributor to the better-than-expected revenue growth
for the [CE] industry this year,” CEA said. Industrywide
CE sales are expected to rise 5.6 percent to $190.5 billion
from a previously forecast rise of 3.5 percent.