CEA: Imaging Enthusiasts Enthused By 3D
By Greg Tarr On Mar 21 2011 - 3:01am
ARLINGTON, VA. –
Nearly one in four (23 percent)
digital imaging enthusiasts are likely to purchase a 3D
digital camera within the next year, according to a new
Consumer Electronics Association (CEA) study.
The study, “3D Digital Imaging: Consumer Perceptions
of this Emerging Technology,” probes consumer
awareness, perceptions, purchase intent and product
The top reasons consumers indicated they were likely
to purchase a 3D digital camera included an interest
in 3D technology (61 percent), an appreciation for additional
photographic options (55 percent), a desire to
be on the cutting-edge of technology (23 percent) and
a belief that 3D will help them be more creative (22
percent), the CEA said.
“Consumers see a clear distinction in how they plan
to use a 3D camera vs. a traditional camera,” stated
Chris Ely, CEA industry analysis manager.
Most camera enthusiasts surveyed said they would
use a 3D camera for pictures of natural scenery (62
percent), buildings or landmarks (58 percent), and historic
places (53 percent).
Respondents also showed interest in 3D camcorders,
with one in 10 indicating they are likely to purchase
one within the next year.
Ownership of 3D products is still in its early stages,
and familiarity with these products varies greatly
among enthusiasts. More than half (51 percent) said
they are familiar with 3D technology, with 5 percent
indicating they are very familiar and 46 percent somewhat