CEA: Imaging Enthusiasts Enthused By 3D

By Greg Tarr On Mar 21 2011 - 4:01am

ARLINGTON, VA. – Nearly one in four (23 percent) digital imaging enthusiasts are likely to purchase a 3D digital camera within the next year, according to a new Consumer Electronics Association (CEA) study.

The study, “3D Digital Imaging: Consumer Perceptions of this Emerging Technology,” probes consumer awareness, perceptions, purchase intent and product uses.

The top reasons consumers indicated they were likely to purchase a 3D digital camera included an interest in 3D technology (61 percent), an appreciation for additional photographic options (55 percent), a desire to be on the cutting-edge of technology (23 percent) and a belief that 3D will help them be more creative (22 percent), the CEA said.

“Consumers see a clear distinction in how they plan to use a 3D camera vs. a traditional camera,” stated Chris Ely, CEA industry analysis manager.

Most camera enthusiasts surveyed said they would use a 3D camera for pictures of natural scenery (62 percent), buildings or landmarks (58 percent), and historic places (53 percent).

Respondents also showed interest in 3D camcorders, with one in 10 indicating they are likely to purchase one within the next year.

Ownership of 3D products is still in its early stages, and familiarity with these products varies greatly among enthusiasts. More than half (51 percent) said they are familiar with 3D technology, with 5 percent indicating they are very familiar and 46 percent somewhat familiar.