New York — The Anti-Defamation League’s National Consumer Technology Industry divisio
The Consumer Electronics Association (CEA) estimates the industry closed out 2007 with full-year factory sales to dealers of a record $161.7 billion, a gain of 8.4 percent from 2006, and is forecasting a gain of 6.1 percent for this year, with volume rising to $171.6 billion, according to figures announced the International CES, held here earlier this month.
Despite the general economic slowdown in last year's final quarter, the 2007 estimate is a significant improvement on the outlook for the year CEA issued at the CES last January. Then it was forecasting 2007 sales to come in at $155.2 billion, up just 6.5 percent from 2006. CEA's data is derived from actual sales totals and estimates provided by member companies participating in its statistical programs.
According to CEA, the industry's largest category by far continued to be in-home technologies, a sector that includes all video, audio, communications and computer products, with sales last year rising better than 5 percent to $76.3 billion, with nearly a third of that total, or more than $25 billion, coming from sales of digital TVs. CEA said the industry passed an important digital TV milestone in 2007 as market penetration topped 50 percent of all U.S. TV households. It anticipated digital TV sales will generate volume of more than $28 billion in 2008, helping overall sales of In-Home Technology products to rise nearly 5.7 percent to $80.6 billion.
The anywhere technologies sector, made up of digital cameras, camcorders, portable audio, portable communications and electronic gaming products, is estimated to have posted about a 14 percent sales gain to $53.9 billion in 2007, and the outlook for this year is for a rise of just slightly more than 6 percent to $57.1 billion.
The fastest-growing sales sector in 2007 was in-vehicle technologies, which covers aftermarket and factory-installed audio equipment, and aftermarket video and navigation gear, with sales for the year estimated at almost $11.4 billion, up some 15 percent from 2006. For 2008 CEA is looking for a 12.9 percent increase to $12.8 billion.
Blank recording media, batteries and the industry's vast array of accessories are included in CEA's consumer electronics enhancement category, which, the trade group estimated, generated $20.1 billion in 2007 sales, up just less than 5 percent from the preceding year. For this year the forecast for the sector called for a 4.4 percent gain to almost $21 billion.Total U.S. Consumer Electronics Sales
|TVs and Displays||14,528||16,783||19,022||24,726||26,007||29,171|
|Home Information Technologies/Security||32,169||35,282||37,318||37,883||40,307||41,153|
|Information & Security||546||636||720||1,354||2,791||3,206|
|(e) estimated, (p) projected|
Source: CEA© TWICE 2008
|Display Size: Less Than 37 Inches|
|5||Hartford & New Haven, Conn.||$18,109|
|Display Size: 37 Inches Or More|
|Detroit and Cincinnati are among the fastest-selling markets for both smaller and larger flat-panel TVs|
|Most of the fastest-selling markets are in the Midwest|
|All smaller-screen-size markets' sales rates exceedeed the national average by at least 16%|
|All larger-screen-size markets' sales rates exceed the national average by at least 27%|
|Note: NPD market level data is collected from individual retail locationsof a panel of 60 industry-leadingretailers for consumer electronics, information technology, mobile audio, and imaging. To normalize comparisons between markets, market level data looks at category dollar sales for every million dollars in total consumer electronic sales in the market. Larger markets, those with higher populations, will generally have larger absolute volume sales.|
This TWICE webinar, hosted by senior editor Alan Wolf, will take a look at what may be the hottest CE products at retail that will be sold during the all-important fourth quarter. Top technologies, market strategies and industry trends will be discussed with industry analysts and executives.