CEA: 2000 Audio Sales Hit Record $8.59 Billion

By Joseph Palenchar On Mar 12 2001 - 8:00am




ARLINGTON, VA. -Factory-level audio sales rose for the fourth consecutive year in 2000, when dollar volume grew 6.3 percent to a record $8.59 billion, Consumer Electronics Association statistics show.

The year ended on a weak note, however, with December sales slipping 3 percent to $550 million.

For the full year, sales grew in all major product categories, led by an 11 percent gain in sales of portable audio (including home radio). Home system sales grew 7 percent, followed by a 6 percent gain in home component sales. Aftermarket autosound grew 1 percent.

Here's how the categories fared in December and for the full year:

Portable audio: Sales in this category (comprising cassette, CD and Internet-audio portables, and home radios) slipped 7.4 percent in December to $166 million following an 8.4 percent drop in November and a modest 2.9 percent gain in October.

Full-year sales rose 11 percent to $2.68 billion, their highest level since 1995's $2.79 billion peak. Full-year sales were adjusted to reflect minor revisions in previous-month statistics, CEA said.

For the year, sales of CD-based portables rose 13 percent to account for almost two-thirds of the category's volume. Sales of Internet audio portables hit $107 million on unit sales of 587,000.

Home systems: In this category (consisting of shelf, rack and home theater-in-a-box systems), the year ended on a high note, with a December gain of 15 percent to $170 million, helping offset near-zero growth during each of the previous two months. Full-year sales were up 7 percent to a record $2.22 billion.

Home components: December sales fell 12.8 percent to $108 million, contributing to the category's first full-year gain since 1995. Last year's gain of 6 percent to a three-year high of $1.52 billion was led by a 43 percent gain in sales of 5.1-channel receivers to $512 million. Sales of CD-recorders hit $129 million.

Autosound: Although sales in December fell 9.1 percent to $106 million, annual sales grew for the third consecutive year-but this time only by 1 percent to $2.17 billion. Sales of in-dash CD, however, grew 12 percent to more than $1 billion.

December 2000 Factory-Level Audio Sales/$ in millions

December

Full year*

Portable audio**

$166 (-7.4%)

$2,676 (+11.4%)

Separate components

$108 (-12.8%)

$1,523 (+5.6%)

Home systems***

$170 (+15.3%)

$2,217 (+7.0%)

Aftermarket autosound

$106 (-9.1%)

$2,169 (+0.6%)

Total audio

$550 (-3.0%)

$8,585 (+6.3%)


*Adjusted to reflect minor revisions

**Includes home radios.

***Includes shelf, rack and home-theater-in-a-box systems.

Source: Consumer Electronics Association, Arlington, Va.c2001 TWICE



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