Car CE Returns Highest On Purchase Date
By Steve Smith On May 3 2010 - 3:01am
REDMOND, WASH. — Car electronics
have the single highest rate of returns attempted
on date of purchase.
According to SIRAS, for the point-ofsale
product registration service for retailers
and manufacturers, nearly 30 percent
of all returns in automotive electronics are
made on the purchase date, which is unlike
any other CE category, according to
Peter Junger, president. The typical rate
for most CE goods is half that, he said.
Junger said the high first-day rate is
attributable to unique category factors:
- Consumers purchasing wrong type or
size products to install in their vehicle.
- Consumers may decide to return a
product after realizing they cannot perform
the installation themselves.
- Consumers also attempt to return
products after damaging them during
SIRAS data for this report is based
only the products and retailers participating
in the company’s monitoring, typically
items priced less than $25.