By Lisa Johnston
New products on display at the American International Toy Fair, held in N
Canon is the preferred camera brand of early adopters and high-end consumers looking to purchase a new digital camera, according to a recent survey from ChangeWave Research.
In a September survey of 3,856 members of its Alliance, the group found that 55 percent of those looking to purchase a new digital camera would buy a Canon. In a similar survey conducted in June 2007, 40 percent of Alliance members said their next camera would be a Canon.
Canon also owns a 39 percent share of current camera owners (up 3 percent from a similar survey conducted in June) followed by Sony at 15 percent, Kodak with 14, Olympus at 13 percent and Nikon with 12 percent of the market.
This TWICE webinar, hosted by senior editor Alan Wolf, will take a look at what may be the hottest CE products at retail that will be sold during the all-important fourth quarter. Top technologies, market strategies and industry trends will be discussed with industry analysts and executives.