Camera Sales Dip, Printing Gains
By TWICE Staff On Mar 11 2010 - 6:34pm
NEW YORK — A pair of reports shed
light on how the digital imaging market
is bearing up under a global recession.
While compact digital cameras are
expected to fall in both units and especially
in dollars, digital SLRs and photo
printing will remain growth areas for
According to the Camera & Imaging
Products Association (CIPA), Japanese
digital camera shipments are predicted to
fall for the first time since CIPA began
making forecaPMA released its monthly Printing
and Camera Trends report for November
2008. According to PMA, digital
camera sales fell 16 percent in November.
Printing, however, continued to
grow. The overall volume of all digital
prints grew 10 percent vs. the year-ago
period. The growth was powered by online
ordering, which jumped 30 percent,
followed by retail minilabs at 5 percent,
instant kiosks at 4 percent and home
printing at 2 percent.sts.
Japanese manufacturers are projected
to ship 118.9 million cameras globally in
2009, down .7 percent vs. 2008.
Digital-SLR shipments will grow
6.8 percent to 10.3 million units, while
compact cameras will drop 1.3 percent
to 108.6 million units, CIPA predicted.
Shipments of SLR lenses are also expected
to grow through 2009, hitting
16.6 million units for a growth rate of
6.1 percent. Lenses enjoyed a 25 percent
growth in 2008, following the growing
install base of SLR cameras.