By Lisa Johnston
New products on display at the American International Toy Fair, held in N
The Brand Source/AVB buying group is providing complimentary consumer electronics and major appliances to 150 Ronald McDonald Houses and five Ronald McDonald Camp programs across the country this spring and summer.
According to Brand Source's executive director Bob Lawrence, the retail organization will offer each location up to five products, including refrigerators, washers, dryers, dishwashers, TVs and audio components, based on need, and local member dealers will directly participate in the program by delivering and installing the goods. The facilities serve as temporary residences for families of seriously ill children at nearby hospitals.
"Many Ronald McDonald Houses need new appliances and electronics items for visiting families. Brand Source [is] honored to help," Lawrence said.
This TWICE webinar, hosted by senior editor Alan Wolf, will take a look at what may be the hottest CE products at retail that will be sold during the all-important fourth quarter. Top technologies, market strategies and industry trends will be discussed with industry analysts and executives.