By Lisa Johnston
New products on display at the American International Toy Fair, held in N
AVB/Brand Source competed for the first time in the recent Daytona 500 auto race.
Veteran NASCAR driver Robert Pressley reportedly gave an impressive pole position performance in the qualification lap in his Brand Source Dodge, and ultimately finished 22nd in a field of 43.
Despite the loss, Brand Source executives said they gained tremendous exposure from the race — seen by over 32 million home viewers — and by Pressley's on-air interviews following the qualifying lap.
"Thousands of people took pictures of our car," said Dave Wright, chairman of the buying group's member services committee, who watched fan reaction from the garage visitation area.
He added, "Although we didn't win the race, we beat the Home Depot car. That was fun in itself."
This TWICE webinar, hosted by senior editor Alan Wolf, will take a look at what may be the hottest CE products at retail that will be sold during the all-important fourth quarter. Top technologies, market strategies and industry trends will be discussed with industry analysts and executives.