San Antonio — The Progressive Retailers Organization was at the Westin La Cantera Hill Coun
More shoppers headed out for bargains before sunrise in order to nab the best Black Friday bargains.
According to a Thanksgiving weekend survey by the National Retail Federation (NRF) and BIGresearch, nearly one-third of Black Friday shoppers (31.2 percent) were at the stores by 5:00 a.m., compared with 23.3 percent who were at stores by that time last year.
“During a more robust economy, people may be inclined to hit the 'snooze' button on Black Friday,” said Phil Rist, strategic initiatives executive VP at BIGresearch. “But high unemployment and a focus on price caused shoppers to visit stores early in anticipation of the best deals,” he said.
Among the more hard-core consumers, 3.3 percent were on line by midnight, up from 2.2 percent last year, while 3.6 percent arrived by 3:00 a.m., up from 2.1 percent in 2008. Another 10.3 percent showed up at stores by 4:00 am, up from 8.3 percent last year, while 12.4 percent arrived by the 5:00 hour, up from 9.3 percent a year ago.