By Lisa Johnston
New products on display at the American International Toy Fair, held in N
Naperville, Ill.– Just as quietly as it opened almost two years ago, Best Buy's female-skewed digital imaging boutique, Studio D, shut its doors here last month.
The 5,000-square-foot retail laboratory featured personalized service, soft music, classroom workshops and a limited assortment of CE in order to attract middle-aged moms who were turned off by Best Buy's noise and clutter.
The demographic, dubbed “Jill,” became one of the cornerstones of the company's customer centricity program, and Best Buy is incorporating lessons learned from its Studio D experiment into its namesake stores.
The closing follows Best Buy's divestiture in June of eq-life, the health-and-wellness concept stores it also opened about two years ago.
The company still operates Escape, a concept CE shop for 20-something early adopters located in the Lincoln Park district of Chicago.
This TWICE webinar, hosted by senior editor Alan Wolf, will take a look at what may be the hottest CE products at retail that will be sold during the all-important fourth quarter. Top technologies, market strategies and industry trends will be discussed with industry analysts and executives.