By Lisa Johnston
New products on display at the American International Toy Fair, held in N
NEW YORK — The blue light is back at Kmart, which unveiled a revamped BlueLight Special campaign earlier this month. Chairman/CEO Charles Conaway joined Kmart's private label ladies Martha Stewart and actors/models Jaclyn Smith and Kathy Ireland at a relaunch event here marking the return of an American icon. The BlueLight Special is a major marketing initiative for Conaway and the struggling mass merchant that's designed to create in-store excitement, reward loyal customers and attract new shoppers.
This TWICE webinar, hosted by senior editor Alan Wolf, will take a look at what may be the hottest CE products at retail that will be sold during the all-important fourth quarter. Top technologies, market strategies and industry trends will be discussed with industry analysts and executives.